Implications of Pregnancy Impact Demand for Prenatal Vitamin Supplements Globally: Future Market Prospect Study

Future trends in the prenatal vitamin supplement market explain that there is a growing awareness of the benefits of maintaining good health among women. This should have a positive impact on the demand for prenatal vitamin supplements, as women are willing to spend on supplements to avoid birth defects due to lack of nutrition.

NEWARK, Del., June 30, 2022 /PRNewswire/ — Prenatal vitamin supplements are expected to grow at a CAGR of 7.1% and reach a valuation of $1.04 billion by 2032, while it is estimated to US$522 million in 2022.

Application for prenatal vitamin supplements increases as new crucial pregnancy cases arrive. A woman’s body goes through many changes during pregnancy. It is essential to take the utmost care of your health to ensure that there are no complications during childbirth, fueling the demand for prenatal vitamin supplements.

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Women have become conscious about the food they eat and the supplements they consume as it impacts the health of the fetus. Covid -19 further reinforces the need to maintain good health in order to avoid any negative outcomes. This impacted the sale of prenatal supplements on the market during the assessment year.

Manufacturers are developing different products such as smoothies, energy bars that meet the nutritional needs of pregnant women. The easy availability of products that provide essential nutrients like vitamins and proteins should boost the demand for prenatal vitamin supplements on the market.

Big brands are working with e-commerce sites like amazon and flipkart to bring their products to the world with the click of a button. These products are then sold with different discount schemes and delivered to consumers’ doorsteps, which increases the sales of prenatal vitamin supplements

As more women join the workforce and have less time to take care of their health, demand for prenatal vitamin supplements which supply these nutrients to the body should increase. North America contributes maximum share in global revenue generation followed by Europe and Asia Pacific.

Key insights from market research

  • The Prenatal Vitamin Supplements Market is expected to grow at CAGRs of 6.6% and 6.2% in North America and Latin Americarespectively, until 2032.
  • Asia Pacific is expected to represent 18% of the market share in the evaluation year.
  • Request for prenatal vitamin supplements is expected to see an increase as women are well aware of the benefits of consuming these products, plus they have easy access to the various brands of prenatal vitamin supplements that are manufactured in the regional markets.
  • Rising disposable income and willingness to spend on healthcare products set to boost Europe prenatal vitamin supplements market, improve the natal care experience for end users.
  • The European prenatal vitamin supplement market expected to reach USD 338 mins by 2032.
  • Growing customer preference for healthy and wholesome diets sale of prenatal vitamin supplements in world markets.

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Main companies featured in The market for prenatal vitamin supplements is

  • Country Life, LLC
  • Abbott Nutrition
  • Church & Dwight Co. Inc.
  • garden of life
  • Procter & Gamble Company (new chapter)
  • Vitamin Angels, Inc.
  • Bayer USA LLC
  • Direct relief
  • New Chapter, Inc.
  • rainbow light

“Increased awareness of the benefits of a nutrient-dense diet during pregnancy is expected to drive the demand for prenatal supplements in the global market. Many organizations are changing their policies to offer parental care benefits and monetary benefits as well as maternity leave. maternity are expected to impact the revenue generation of the global prenatal vitamin supplements market. says an analyst from Future Market Insights.

Prenatal Vitamin Supplements Market by Category

By Form, the Prenatal Vitamin Supplements Market is segmented as follows:

  • In powder
  • Liquid
  • gummies
  • capsules

By sales channel, the prenatal vitamin supplements market is segmented as follows:

  • Offline sales channel
  • Supermarkets/Hypermarkets
  • Departmental stores
  • Grocery
  • Other sales channel
  • Online sales channel
  • Company Website
  • E-commerce platform

By Region, the Prenatal Vitamin Supplements Market is segmented as follows:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • AEM

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Competitive landscape

Leading prenatal vitamin manufacturers focus on research and development to come up with different effective formulations. Major players are collaborating and developing new product lines to enter untapped markets and expand their sales channel.

  • Mommy’s Bliss, a leading baby health company, is expanding into the prenatal market with a revolutionary line of prenatal and postnatal multivitamins and supplements designed specifically for the parenting journey. The brand enables new mothers to manage specific requirements and issues related to pregnancy and postpartum care.
  • Ritual, an online health company that formulates clean multivitamins for women, has expanded its product line to include aprenal vitamin containing 12 essential nutrients.
  • Abbott presented its new series of prenatal vitamin supplements under its lists of infant and new mother care products that involve products like SIMILAC PROBIOTIC which helps create a healthy gut microbiome, increasing the sale of prenatal vitamin supplements.
  • rainbow light introduced their prenatal multi that comes with a food-based multivitamin that provides complete nutrition for mom and baby that is easy to digest with probiotics and enzymes, increasing the prenatal vitamin supplements market size.

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Explore more valuable insights

Future Market Insights, in its new report, offers an unbiased analysis of the global prenatal vitamin supplements market, presenting historical data (2017-2021) and estimation statistics for the forecast period 2022-2032.

The study offers compelling insights based on the Prenatal Vitamin Supplements Market by Form (Powder, Liquid, Gummies, Capsules), by Sales Channel (Offline Sales Channel (Supermarkets/Hypermarkets, Department Stores, Convenience Store, Other Channel of sales), online sales channel (Company website, e-commerce platform), by region (North America, Latin America, Europe, East Asia, South AsiaOceania, MEA)

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SOURCE Future Market Outlook

Patricia J. Callender